Introduction to SEO and types of SEO - A guide for beginners

 If you are new to web development or blogging, you must have heard the word which is SEO. 

SEO is very important in online searches for any website.

Here I am going to explain a complete guide about what is SEO, the Types of SEO, and Why it is important for a website. 

What is SEO?

SEO refers to Search Engine Optimization or website optimization to be found on search engines like Google

When we optimize a website to get a ranking on search engines and modify our website content according to the search engines' guidelines is called website optimization or search engine optimization (SEO).

In simple words, the process of making a website visible on the top of search engines is called search engine optimization (SEO).

search engine optimization (SEO) banner

Types of SEO

When it comes to performing SEO on a website, we divide it into three categories that are; On-Page SEO, OFF Page SEO, and Technical SEO.

Now we will see each category in detail to understand SEO completely.

1. On-Page SEO

On-Page SEO is a type of SEO that is performed on the pages of the website such as optimizing elements of a website page to rank higher.

The main examples of On-Page SEO are optimizing page title, description, and structure of the page. 

In simple words, the steps we perform on our own to optimize its ranking on search engines are called On-Page SEO.

On-Page SEO factors

There may be a lot of On-Page SEO factors but here I am providing shortlisted factors that are crucial for a website. 

  • Optimizing title and description: Optimizing website title and description according to the SEO strategy such as using keywords, optimizing length, and many more. 
  • Page headers: Optimizing page headers by using keywords and writing attractive headings for the users. 
  • Page structure: Optimizing the page structure such as using navigations. The aim is to make page structure easier for both users and search engines. 
  • Internal linking: Connecting different pages of a website with one page by using internal linking so that a user may go to the other pages easily in which he is interested. 
  • ALT text of images: Updating the image's alt text to tell the search engines about the purpose and the topic of the image. 
  • Quality content: Writing quality content to attract more readers to a website and optimizing it according to the SEO strategy to get a high ranking with the related keywords. Read how to write an effective blog post to get more traffic.  
  • Keywords Density: Use of keywords in SEO limits. Try to use keywords more and more but don't create keyword stuffing. Put the keywords in suitable places and use keywords with a maximum of 3 percent density. 
  • Page URLs: Make URLs both search engines friendly and user-friendly. Such as removing numbers and symbols from the URL to make it easier to read and type. 
  • Sitemap: Sitemap lies in the structure of a website which helps the users and search engines to find the website pages easily. The main example of using a sitemap is the navigation menu. 
  • Page design: Design a page that will look more attractive to its users and the user will spend more time on your website page. 

2. Off-Page SEO

Off-Page SEO refers to the actions that are performed outside of your own website to increase website ranking.

For example, we perform different steps to improve our website ranking such as link building. These steps lie in the Off-Page SEO.

Off-Page SEO is very important for any website because it can increase a website's ranking within a few days or months.

Factors of Off-Page SEO

  • Link building: Creating high-quality backlinks to increase website traffic and domain authority. 
  • Guest posting: The Process of writing articles for another website to get backlinks for your own website. 
  • Social media marketing: Creating social media networks and sharing website URLs on social media is called social media marketing.
  • Local listing: Listing a website on different forums and business websites. 

3. Technical SEO

The site optimization that is performed technically such as server optimization is known as technical SEO.

Technical SEO is a little bit difficult because we have to hire a developer to perform our website's Technical SEO. 

Factors of Technical SEO

  • Server optimization: Optimizing server response and many other things.
  • Website coding: Finding and removing html errors from the website to optimize its performance. 
  • Speed: Optimizing website speed to load its content faster on the user's screen. Website speed is very necessary because search engines give it more importance. 

Also Check: 9 easy tricks to speed up your website

 Common FAQs about SEO

1. Why SEO is important?

In this great competition, a website can't appear on top search result pages without SEO. Therefore SEO is crucial for every website to get a high ranking which means more traffic and more revenue.

2. Can I rank a website without SEO?

It is not easy to rank a website on search engines without working on SEO but maybe if your content is valuable for the users there is a chance that your website can get ranking. 

3. In how many days does SEO give results? 

SEO results are not guaranteed, and it also takes time to give results. However, normally SEO can take up to 4 to 6 months to give results and increase website ranking. 

4. Can I perform SEO on my own?

Yes, SEO is not a difficult thing you can easily learn the crucial steps of SEO from the internet and can improve your site SEO. 

But Technical SEO is a little bit difficult and you may have to hire a developer to perform the technical SEO of your site. 

 Here are some crucial SEO tips that you should follow to rank higher on search engines.

Read: 10 ways to increase website traffic in 2023

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